Deal Details

Relatable Acquires HAK

Consumer

Relatable acquisition of HAK

Summary

What Do You Meme? (d/b/a Relatable) (“Relatable” or the “Company”) has acquired Hunt-A-Killer, Inc. (“HAK”). Terms of the transaction were not disclosed.

Baird served as the exclusive financial advisor to Relatable on this acquisition.

About

Relatable is an authentically social, playfully creative and thoughtfully simple think tank powered by makers and entertainers who create fun, social and of course relatable games, toys, plush, health & wellness products and more for all ages and interests. The Company was originally named after its flagship game - What Do You Meme? - and rebranded in 2023 to reﬂect its impressive and wide variety of interactive entertainment oﬀerings across adult, family, drinking, relationship games and more. Through its innovative approach, the Company aims to redefine the gaming experience and push the boundaries of interactive entertainment. Its top product, What Do You Meme, is a best-selling card game in Walmart stores and on TikTok Shop and Amazon. Since its inception in 2016, the Company has sold over 45 million of its 100-plus products. Relatable is headquartered in New York, New York.

HAK is a renowned immersive mystery game company. With a dedicated fan base and a reputation for delivering thrilling experiences, HAK has established itself as a leader in the interactive entertainment industry. HAK's immersive games challenge players to solve complex mysteries and unravel captivating storylines. HAK is headquartered in Baltimore, Maryland.

Consumer

Relatable acquisition of HAK