Deal Details

HALO and aden + anais Brands Sold to Transom

Consumer

Aden & Anais, Inc., a portfolio company of Swander Pace Capital, sale to Transom Capital Group

Summary

Aden & Anais, Inc. (the "Company”), operating under the HALO and aden + anais brands as a portfolio company of Swander Pace Capital (“Swander Pace” or "SPC"), has entered into an agreement to be acquired by Transom Capital Group (“Transom”). The acquisition will provide both the HALO and aden + anais brands with additional resources, expertise, and financial backing to accelerate its product innovation, expand into new markets, and deepen customer relationships.

Baird served as the exclusive financial advisor to the Company on this transaction.

About

Headquartered in New York City, the Company operates as a global designer and manufacturer of infant products which are sold under the brands HALO and aden + anais via e-Commerce, mass retail, international, hospital/government, DTC, and other channels. HALO offers wearable blankets, bassinets, and tech-enabled products that are meticulously designed to help babies sleep safely from birth through toddlerhood. aden + anais specializes in creating a breadth of design-conscious, hand-crafted soft goods (e.g., premium swaddles, bibs, blankets, and bath products) that combine style and functionality, making them a preferred choice for parents. Collectively, both brands have gained immense popularity for their innovative and high-quality baby products as well as their commitment to product safety, craftsmanship, functionality, and aesthetic appeal. These attributes have made both brands trusted by families worldwide.

Swander Pace Capital is a private equity firm that invests in companies integral to consumers’ lives. SPC’s consumer industry expertise informs the firm’s strategic approach and adds value through access to its proven SPC Playbook, senior team, and extensive network. The firm partners with management teams to help build companies to their full potential. SPC invests in businesses across three domains of consumer lifestyles: Food + Beverage, Body + Wellness, and Home + Family. SPC has invested in more than 60 companies and raised cumulative equity commitments of approximately $2.2 billion since 1996. SPC is headquartered in San Francisco, California.

Transom is a leading private equity firm focused on investing in the middle market. The firm strives to create long-term value by partnering with established businesses and helping them navigate transformative growth. Transom’s functional pattern recognition, access to capital, and ARMORSM Value Creation Process combine with managements’ industry expertise to create improved operational efficiency, significant top-line growth, cultural transformation and overall distinctive outcomes. Transom is headquartered in Los Angeles, California.

Consumer

Aden & Anais, Inc., a portfolio company of Swander Pace Capital, sale to Transom Capital Group