Deal Details

Sycamore Acquires Pure Fishing

Consumer

Sycamore acquisition of Pure Fishing from Newell

Summary

Sycamore Partners ("Sycamore") has acquired Pure Fishing from Newell Brands ("Newell"). Terms of the transaction were not disclosed.

Baird served as exclusive financial advisor to Sycamore Partners on this transaction.

About

Sycamore Partners is New York based private equity firm specializing in consumer and retail related investments. The firm focuses on improving the operating profitability and strategic value of its portfolio companies and has approximately $10 billion in capital under management.

Pure Fishing is a global leader in designing, marketing and supplying recreational fishing tackle, with a particularly strong presence in the North American market. Headquartered in Columbia, South Carolina, its brand portfolio includes many of the world's best-known fishing brands, such as Abu Garcia, Berkley, Fenwick, Hardy, Penn, Pflueger, Shakespeare, SpiderWire, and Ugly Stik.

Newell, an S&P 500 company, is a leading global consumer goods company with a strong portfolio of well-known brands including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Newell Brands Inc. was founded in 1903 and is headquartered in Hoboken, New Jersey.

Consumer

Sycamore acquisition of Pure Fishing from Newell