Deal Details

Newell Brands Inc. Sells Goody to ACON

Consumer

Newell Brands Inc. sale of Goody to ACON

Summary

Newell Brands Inc. (NYSE: NWL) sold Goody Products, Inc. (“Goody”), a leading manufacturer of hair styling tools and accessories, to a fund managed by ACON Investments, L.L.C. (“ACON”). Terms were not disclosed.

Baird served as the exclusive financial advisor to Newell Brands Inc. on the transaction.

About

Newell Brands Inc. is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert® and Yankee Candle®. For hundreds of millions of consumers, Newell Brands Inc. makes life better every day, where they live, learn, work and play. Newell Brands Inc. is based in Hoboken, New Jersey.

Goody has spent the last century delivering innovative styling tools and fashionable hair accessories to women everywhere, so they can look and feel good about their hair without compromising style, quality, value or comfort. Goody is the world's most recognized manufacturer of hair styling tools and accessories. Goody provides consumers with products inspired by the latest designer trends so they can enjoy style with value. Goody’s 2017 net sales were approximately $115 million and it is based in Atlanta, Georgia.

ACON Investments, L.L.C. is an international private equity investment firm that manages private equity funds and special purpose partnerships that make investments in the United States and Latin America. Founded in 1996, ACON has responsibility for managing approximately $5.3 billion of capital. ACON is based in Washington, D.C. and also has professionals in Los Angeles, São Paulo, Bogotá and Mexico City.

Consumer

Newell Brands Inc. sale of Goody to ACON