Deal Details

HighPost Acquires Centr and Inspire Fitness

Consumer

HighPost acquisition of Centr and Inspire

Summary

HighPost Capital (“HighPost”) recently announced the acquisitions of Centr and Inspire Fitness (“Inspire”).

Baird served as the financial advisor to HighPost Capital on this transaction.

About

HighPost Capital is a private investment firm focused on the global consumer and consumer technology sectors. Led by proven private equity and marketing executives David Moross and Mark Bezos, Jeff Bezos’ younger brother, HighPost seeks to leverage the respective skills, network and experience of its principals to create long-term value for its portfolio companies. HighPost seeks to identify opportunities with family-controlled and entrepreneur-led companies that share a differentiated approach to value creation.

Founded in 2019 by Chris Hemsworth, Centr provides expert-driven fitness, nutrition and mindfulness programming to help over 200,000 global subscribers meet their training and wellness goals. Centr’s core offerings include a daily personalized health and wellness planner, diversified training programs for varied goals and over 3,000 pieces of content – with much being driven by Chris Hemsworth’s passion for fitness and leveraging his expert network of elite trainers, chefs, nutritionists and other wellness professionals.

Since 2003, Inspire has designed, manufactured and distributed premium-quality fitness equipment globally, with noted leadership in the strength training category. Inspire’s full range of fitness equipment includes functional trainers, strength systems, multi-gyms, cardio machines, free weights, benches and performance apparel and accessories.

Centr and Inspire are both poised to capitalize on strong secular growth drivers in the large digital and traditional strength fitness markets amid the broader shift to hybrid and strength-focused workouts. The two businesses share overlapping customer demographics and some of the highest customer affinity scores in their respective categories. The combined company, which will adopt the Centr, LLC name and will be led by a seasoned management team with significant fitness, consumer, media, technology and operational expertise.

Consumer

HighPost acquisition of Centr and Inspire