Deal Details

Newell Brands Inc. Sells Décor to Hunter Douglas

Consumer

Newell Brands Inc. sale of Décor to Hunter Douglas

Summary

Newell Brands Inc. (NYSE:NWL) has sold its Levolor® and Kirsch® window coverings brands (“Décor” or the “Company”) to Hunter Douglas N.V. (“Hunter Douglas”) (ENXTAM:HDG), a market leader in window coverings, for $270 million.

Baird served as the exclusive financial advisor to Newell Brands, Inc.

About

Décor is a leading manufacturer of window coverings, and Levolor® and Kirsch® are among the top recognized brands for blinds and shades, as well as decorative and basic drapery hardware. Décor distributes its products primarily through national retailers such as Lowe’s and The Home Depot. The Company has built a scalable manufacturing and sourcing infrastructure over decades to service a highly complex supply chain throughout the United States, Mexico and China. Décor is headquartered in Atlanta, Georgia.

Newell Brands Inc., an S&P 500 company, is a leading global consumer goods company with a strong portfolio of well-known brands including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Newell Brands Inc. was founded in 1903 and is headquartered in Hoboken, New Jersey.

Hunter Douglas is a leading manufacturer of window coverings and architectural products worldwide. Hunter Douglas offers its window coverings and architectural products under the Hunter Douglas®, Luxaflex®, Duette®, Silhouette®, Vignette®, Pirouette®, Luminette®, Enduris®, Nano®, Platinum®, Facette®, QuadroClad®, Luxalon® and 3form® brands. The company sells, assembles and distributes its products through a network of independent and company-owned fabricators. Hunter Douglas was founded in 1919 and is headquartered in Rotterdam, the Netherlands.

Consumer

Newell Brands Inc. sale of Décor to Hunter Douglas