Odlo Is Acquired by Monte Rosa

Consumer

Odlo, a portfolio company of Herkules, sale to Monte Rosa


Summary

Odlo International AG ("Odlo" or the "Company"), a portfolio company of Herkules Capital AS ("Herkules"), recently announced its sale to Monte Rosa Capital ("Monte Rosa"). Terms of the transaction were not disclosed.

Baird served as financial advisor to Herkules Capital AS on this transaction.

About

Odlo is a leading international brand in functional sportswear, sold in over 35 countries and market leader in each of its five key markets. A Swiss company with Norwegian roots, Odlo was founded in 1946 and is recognized as a pioneer of the three-layer principle and the inventor of sports underwear. Based in Hünenberg, Switzerland, the Company has approximately 800 employees across multiple locations. Odlo offers performance sportswear in 6 categories: functional sport underwear, running, training, cycling, cross-country skiing and outdoor.

Herkules is a leading Private Equity firm in Norway and has raised funds totaling NOK 15 billion. Its funds invest in established companies with strong growth potential, and focus on companies based in Nordic countries, or with Nordic heritage. Herkules typically acquires majority ownership positions. Herkules is focused on long-term growth, supporting management teams and maintaining corporate heritage. Herkules is headquartered in Oslo, Norway.

Monte Rosa is owned by Hugo Maurstad and Christian Casal. Hugo Maurstad has led number of investments in the branded sport and leisure industry, including Rossignol Group (Rossignol, Dynastar, Lange, Look), Helly Hansen, Navico (Simrad, B&G, Lowrance), SATS, XXL Sport Retail and Dale of Norway. Hugo is a Norwegian citizen, previously resident in Switzerland. Christian Casal is the former Head of McKinsey Switzerland. Christian is a Swiss national and resident. Monte Rosa is headquartered in Pfaffikon, Switzerland.
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Consumer

Odlo, a portfolio company of Herkules, sale to Monte Rosa

Date
May 2020
Company
Odlo International AG and Bravura Sports AG
Transaction
M&A - Sellside
Sectors
Consumer
Verticals
Performance & Lifestyle Apparel and Footwear
Target Geography
Europe
Acquiror Geography
Europe

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