Baird Adds Spencer Crawford to Global Technology & Services Group
SAN FRANCISCO, March 11, 2025 – Baird, an employee-owned, international financial services firm, announced today that Spencer Crawford has joined the firm’s Global Investment Banking business as a Managing Director with the Technology & Services Group. Spencer will be based in San Francisco, further expanding the platform’s West Coast presence while bolstering the firm’s growing Software practice, with his coverage spanning the broader software industry and technology-focused private equity and growth equity clients.
Spencer joins from Greenhill & Co., where he was a Managing Director and Co-Head of U.S. Financial Sponsors Coverage. Prior to Greenhill, Spencer was a Partner and Managing Director at William Blair. Over his tenure at William Blair, Spencer was a member of both the Technology and Financial Sponsors Group. He holds an MBA from the University of Chicago Booth School of Business and a bachelor’s degree from Middlebury College.
We are thrilled to welcome Spencer to Baird. He brings broad industry knowledge and proven transaction experience to our Software team, further enhancing our already valued and differentiated offering to our clients.
Brian Doyal, Co-Head of Global Investment Banking
Spencer is an excellent addition to the Baird team. We continue to make significant investments and realize success through our growing Software practice.
Peter S. Kies, Head of Global Technology & Services Investment Banking
Baird’s Global Technology & Services platform includes over 130 investment bankers, who have completed over 380 M&A and financing transactions since 2020. It’s expansive Software practice, composed of over 20 senior bankers, covers key verticals including Education, Financial/Insurance Technology, GovTech, Healthcare, Non-Profit and Retail, Leisure & Hospitality. Software horizontal coverage also includes Business Intelligence/Data, Governance, Risk & Compliance (GRC), Human Capital Management, Industrial/IoT, Infrastructure & Cyber, Legal Tech, RevGen and Supply Chain. Spencer is the third senior banker to join the Software practice this year, following the recent additions of Rodd Langenhagen in Boston and Dan Bruton in London.
About Baird Global Investment Banking
Baird is a leading global investment bank with more than 545 banking associates, offering corporations, entrepreneurs, private equity and other financial sponsors a broad range of advisory and financing solutions. Since 2020, Baird has completed nearly 760 advisory transactions, representing $353 billion in transaction value, and 391 financings, raising over $163 billion.
About Baird
Baird is an employee-owned, international wealth management, asset management, investment banking/capital markets and private equity firm with more than 200 offices worldwide. Established in 1919, Baird has approximately 5,200 associates serving the needs of individual, corporate, institutional and municipal clients. Baird has more than $455 billion in client assets as of June 30, 2024. Committed to being a great place to work, Baird ranked No. 34 on the 2024 Fortune 100 Best Companies to Work For® list – its 21st consecutive year on the list. Baird is the marketing name of Baird Financial Group. Baird’s principal operating subsidiaries are Robert W. Baird & Co. Incorporated and Baird Trust Company in the United States and Robert W. Baird Group Ltd. in Europe. Robert W. Baird Limited and Baird Capital Partners Europe Limited are authorized and regulated by the Financial Conduct Authority. For more information, please visit Baird’s website at www.rwbaird.com.
For additional information:
Baird Public Relations
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