UNICEPTA Is Acquired by Stagwell

Technology & Services

UNICEPTA, a portfolio company of Paragon, sale to Stagwell


Summary

UNICEPTA Holding GmbH ("UNICEPTA” or the "Company”), a portfolio company of Paragon Partners ("Paragon”), has agreed to be acquired by Stagwell Inc. ("Stagwell”) (NASDAQ: STGW). Terms of the transaction were not disclosed. The transaction is subject to customary closing conditions.

Baird served as exclusive financial advisor to UNICEPTA and Paragon on this transaction.

About

UNICEPTA is a global provider of media & marketing intelligence. With AI-driven technology and more than 500 analysis and monitoring experts, UNICEPTA analyzes globally available content from social media, online, print, TV, radio and numerous other data sources – in real-time and on demand. UNICEPTA enables companies to listen better and take appropriate actions. The analysis and insights serve as basis for decision-making in corporate management, communication and marketing for globally operating and industry-leading companies and organizations. UNICEPTA is headquartered in Cologne, Germany with offices in Berlin, London, Shanghai, Washington DC and Zurich.

Founded in 2004, Paragon is one of the leading private equity firms in the DACH region. Paragon works closely with its portfolio companies to achieve sustainable growth and operational excellence. Paragon’s portfolio covers various industries and currently consists of 12 companies. The firm has more than EUR 2.4 billion of equity under management and is headquartered in Munich, Germany.

Stagwell is the challenger network built to transform marketing. Stagwell delivers scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, Stagwell’s specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Stagwell is headquartered in New York, United States.
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Technology & Services

UNICEPTA, a portfolio company of Paragon, sale to Stagwell

Date
December 2024
Company
UNICEPTA Holding GmbH and Paragon Partners
Transaction
M&A - Sellside
Sectors
Technology & Services
Verticals
Marketing, Data & Analytics
Software
Target Geography
Europe
Acquiror Geography
North America

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