Deal Details

GSM Outdoors Is Acquired by Platinum Equity

Consumer

GSM Outdoors, a portfolio company of Gridiron, sale to Platinum Equity

Summary

Good Sportsman Marketing Outdoors (“GSM Outdoors” or “GSM” or the “Company”), a portfolio company of Gridiron Capital, LLC (“Gridiron”), recently entered into a definitive agreement to be acquired by Platinum Equity Advisors, LLC (“Platinum Equity”). The transaction is subject to customary closing conditions and regulatory approvals. Terms of the transaction were not disclosed.

Baird served as the exclusive financial advisor to GSM Outdoors on this acquisition.

About

GSM Outdoors is a leading branded outdoor enthusiast company with a diverse and growing portfolio of more than 50 rugged outdoor brands. GSM provides a comprehensive range of consumable accessories, gear and subscription services, along with an exceptional service model, making the Company the ultimate one-stop-shop for both consumers and retail partners. GSM sells through a diverse mix of channels, including online retailers, sporting goods stores, mass merchants, outdoorsman retailers, farm and fleet stores and dealers and distributors across the United States and Canada. GSM Outdoors is headquartered in Irving, Texas.

Gridiron is an investment firm focused on partnering with founders, entrepreneurs and management teams, and creating value by building middle-market companies into industry-leaders in branded consumer, B2B and B2C services and niche industrial segments in the United States and Canada. Gridiron helps transform growing companies by winning together through hard work, partnerships grounded in shared values and a unique culture that comes from hands-on experience building and running businesses. Gridiron is headquartered in New Canaan, Connecticut.

Founded in 1995 by Tom Gores, Platinum Equity is a global investment firm with approximately $47 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity specializes in mergers, acquisitions and operations – a trademarked strategy it calls M&A&O® – acquiring and operating companies in a broad range of business markets, including manufacturing, distribution, transportation and logistics, equipment rental, metals services, media and entertainment, technology, telecommunications and other industries. Over the past 28 years, Platinum Equity has completed more than 450 acquisitions. Platinum Equity is headquartered in Beverly Hills, California.

Consumer

GSM Outdoors, a portfolio company of Gridiron, sale to Platinum Equity