Deal Details

Invafresh Completes Merger with Upshop

Technology & Services

Invafresh, a portfolio company of Tailwind, merger with Upshop, a portfolio company of Level Equity

Summary

Invafresh Holdings, L.P. (“Invafresh”), a portfolio company of Tailwind Capital Partners (“Tailwind”), has merged with Upshop, a portfolio company of Level Equity. Terms of the transaction were not disclosed.

Baird severed as exclusive financial advisor to Invafresh on this transaction.

About

With a combined 500+ years of Freshology experience, the heritage of Invafresh has enabled fresh food retailers to create extraordinary store operations performance and differentiated customer experiences. As the leader of Freshology, Invafresh is deployed in over 350 grocery retailers spanning a global reach of 35 countries with $100’s of millions of Fresh revenue being transacted daily, to provide AI-enhanced demand forecasting, merchandising, replenishment, sustainability and compliance and waste prevention solutions. Invafresh is headquartered in Mississauga, Canada.

Tailwind is a private equity firm with a sector-focused approach to investing in U.S. lower middle market services companies within Infrastructure Services, Supply Chain and IT Services. Tailwind’s value creation model is centered on its Buy and Build investment strategy, which seeks to scale lower middle market businesses through accretive acquisitions and operational investments, including foundational resourcing, professionalizing operations, implementing technology capabilities and investing in talent. Since inception, Tailwind has invested $4 billion in over 280 acquisitions, including 52 platform companies and over 230 add-on acquisitions. Tailwind is headquartered in New York, New York.

Upshop is the foremost provider of a SaaS platform designed to streamline forecasting, ordering, production and inventory optimization processes for food retailers. Their unified platform simplifies and enhances associate tasks, promoting smarter and more interconnected operations across Fresh, Center, DSD and eCommerce departments. With over 150 retailers and 30,000 stores relying on Upshop's mission-critical operations platform, customers have witnessed substantial enhancements in sales, shrinkage reduction, food safety and sustainability throughout their stores. Upshop is headquartered in Tampa, Florida.

Level Equity is a private investment firm focused on providing capital to rapidly growing software and technology-driven businesses. Level provides long term capital across all transaction types in support of continued growth. The firm has raised $3.0 billion in committed capital, has backed over 100 companies since inception. Level Equity is headquartered in New York, New York.

Technology & Services

Invafresh, a portfolio company of Tailwind, merger with Upshop, a portfolio company of Level Equity