Deal Details
Pure Fishing Acquires Svendsen Sport
Summary
Pure Fishing, a portfolio company of Sycamore Partners ("Sycamore") has acquired Svendsen Sport. Terms of the transaction were not disclosed.
Baird served as exclusive financial advisor to Pure Fishing on this transaction.
About
Pure Fishing is a global leader in designing, marketing and supplying recreational fishing tackle, with a particularly strong presence in the North American market. Headquartered in Columbia, South Carolina, its brand portfolio includes many of the world's best-known fishing brands, such as Abu Garcia, Berkley, Fenwick, Hardy, Penn, Pflueger, Shakespeare, SpiderWire, and Ugly Stik.Sycamore Partners is New York based private equity firm specializing in consumer and retail related investments. The firm focuses on improving the operating profitability and strategic value of its portfolio companies and has approximately $10 billion in capital under management.
Svendsen Sport is a leading fishing tackle brand platform based in Gadstrup, Denmark. Its brand portfolio comprises leading specialist brands, including Savage Gear, Prologic, Madcat, and DAM, which have strong positions across the most popular fishing styles and largest market segments.
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- Date
- February 2022
- Company
- Pure Fishing
- Transaction
- M&A - Buyside
- Sectors
- Consumer
- Verticals
-
Sportsman
Active Lifestyles, Fitness & Mobility
Outdoor Recreation & Sporting Goods
- Target Geography
- Europe
- Acquiror Geography
- North America
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