Deal Details
G Adventures Receives Minority Growth Investment From Certares
Summary
G Adventures (the “Company”) has received a minority growth capital investment from Certares. Terms of the transaction were not disclosed.
Baird served as exclusive financial advisor to G Adventures on this transaction.
About
Founded in 1990, G Adventures is the pioneer of community tourism. The small-group adventure operator’s more than 1,000 award-winning, life-changing trips on all seven continents support local communities, providing travellers with meaningful experiences that give back to the destinations they visit. All tours are sold globally and span 10 travel styles including Active, Marine, 18-to-Thirtysomethings, and National Geographic Journeys with G Adventures.Established in 2012, Certares focuses on direct investments in proprietary transactions, leveraging deep sector experience in the travel and hospitality industries, and with a consistent emphasis on partnership with management teams to drive growth. Certares brings together a team with decades of both operational and investment experience in private equity, travel, tourism, hospitality and travel-related business and consumer services.
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- Date
- February 2021
- Company
- G Adventures
- Transaction
- M&A - Sellside
- Sectors
- Technology & Services
- Verticals
-
Travel, Leisure & Hospitality
- Target Geography
- North America
- Acquiror Geography
- North America
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