Lauren Leibrandt Shares Insight on Fragrance Market in Mexico
Lauren Leibrandt, Director with Baird’s Global Consumer Team, spoke with Glossy to assess Mexico’s trajectory as an up-and-coming fragrance hub. Lauren highlights profitable growth as a priority for brands entering new markets:
If you look at the amount of investment it takes to get X million dollars of sales in an international market, it’s going to require an investment that is typically beyond whatever level of sales you’re generating, at least in the initial phases.