Jon Tenan Shares High-End Fragrance Outlook with Glossy
Jon Tenan, Managing Director with Baird’s Global Consumer Team, recently sat down with Glossy to share his perspective on luxury fragrance sales in department stores.
Jon also gave his views on upscaling and exclusivity within these sales channels, commenting:
The competitive field [in mass] is higher, but the want for discovery and need for exploration is probably a little lower than it is as you move upstream.