Recreonics Acquired by Heritage Pool Supply

Recreonics, Inc. (“Recreonics” or the “Company”) has been acquired by Heritage Pool Supply, part of SRS Distribution, which is backed by private equity firm Leonard Green & Partners. Baird Business Owner Solutions (“BOS”) served as exclusive financial advisor to the Company.

Headquartered in Louisville, KY, Recreonics is a leading national distributor of equipment and supplies with a focus on institutional and commercial swimming pool facilities. Recreonics was founded in 1965 by Frank Jones, Jr. and is run today by Michael Garland. Michael will continue to lead the Company’s dedicated team, ensuring continuity and consistency for customers, suppliers, and employees. Michael will also be promoted to Vice President, Commercial for Heritage as the company builds out the industry’s leading omni-channel commercial platform under the Recreonics brand banner.

Matt McDermott, President of Heritage, commented, “We are thrilled to welcome the entire Recreonics team to our growing family of companies. Recreonics is the premier destination in the commercial/institutional swimming pool market and has become an integral part of the industry’s value-chain since its inception. Heritage will continue to build upon the Company’s brand while honoring the legacy of its founder, Frank Jones, Jr., who was a widely respected and truly remarkable figure in the pool and spa industry for more than 50 years.”

Michael Garland, Executive Vice President of Recreonics, commented, “We are honored to announce our newfound partnership with our friends at Heritage. Heritage shares our commitment to fanatical customer service and to investing in the loyal employees that are the heart and soul of our business. Our founder, Frank Jones, Jr., had a vision to become an industry leader in the pool and spa space, and we firmly believe Heritage will perpetuate that vision for decades to come.”

About Baird Business Owner Solutions

Baird’s Business Owner Solutions team advises lower middle-market and emerging growth companies and their owners on business transition, valuation, and M&A transactions.  

Leo Whitt, Managing Director
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Chris Johnson, Vice President
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502-588-8488