Baird’s Beauty & Wellness Team Shares Insights on Affordable Luxury in Skincare
Lauren Leibrandt, a Director on Baird’s Global Consumer team, was recently featured in Cosmetics Business' piece on 'affordable luxury' now dominating the skin care landscape.
Leibrandt comments, “Retailers like Harrods are looking for brands and products that bring people into the store, and I don’t think they necessarily need to have a certain price tag to do that.”
“Today, it’s way less about price and more about performance. Efficacy is key. It can’t be overstated just what an important driver that is for consumers, whatever the price point.”
Baird’s Global Consumer Investment Banking team has gained a significant market share since 2021, completing 75+ transactions and continuing to add top talent to provide differentiated advice, positioning, and execution for clients. Baird’s Beauty & Wellness practice actively works with companies across the spectrum of wellness-related pursuits with a specific focus on brands that empower the lives of female consumers
Subscribers can read the full article on https://www.cosmeticsbusiness.com/.
