Glossy's 2022 Beauty x Wellness Summit: Baird's Takeaways
We recently attended the Glossy Beauty x Wellness Summit in Los Angeles where we heard from founders and leaders across a wide range of Beauty & Wellness brands. Our takeaways from the event include:
- Beauty & wellness are increasingly one and the same
- Omni-channel is the end-goal for most, but DTC is still where many brands are born
- Once a product is available in a retail store, the brand experience starts long before the cash register
- Marketing remains critical to conveying a brand's message, but the medium continues to evolve
- Influencers can still be influential, but only if they are authentic
- Inclusivity means just that, as more brands aim to make their products more appealing and more accessible to everyone
- Collaboration and community are at the center of consumer' conscience
Please contact a member of Baird’s Global Investment Banking Team to discuss further and learn more.
