Baird Vice Chair Discusses "Service as Purpose" at AT&T Event

August 1, 2018 - John Taft, Baird Vice Chairman, presents to the AT&T Future Now Conference Partnership Academy on the topic of "Service as Purpose: Enhancing Client Engagement". "Seeing purpose in service – framing, or reframing your work in terms of ''purposeful service' – is the key to engaging clients at a higher level and increasing your ability to add value", Taft told participants.