Key Learnings from Beauty Connect LA 2024
We recently attended the Beauty Connect conference in Los Angeles, which was well attended by brand founders, investors and service providers. This year, despite a more subdued backdrop (slower beauty category growth, less investment activity on the part of both strategics and financial investors), the tone of the conference was very much one of looking ahead to a brighter and more beautiful 2025. We heard a lot about what consumers value today (transparency and quality), how the retail landscape is evolving (more online and DTC as brands broaden their presence) and how important having the right partners is when it comes to the supply chain.
Key Takeaways
- 2024 Beauty Headlines Have Been Less Rosy, But Optimism Prevails as We Look to 2025
- The Intersection of Beauty & Wellness Continues to Evolve and Expand
- Finding the Right Contract Manufacturing Partner is More Important Than Ever
- Retail Winners: Not Just Amazon and TikTok Shop But QVC as Well
