Baird's Takeaways from Cosmoprof North America 2024
We attended the 22nd annual Cosmoprof North America trade show in Las Vegas on July 23rd – 25th. This is a leading beauty event recognized for its long list of beauty participants and unique programs featuring content that highlights the latest trends in the beauty & wellness sector.
In this update, we share some of the most notable themes we identified during the event, including:
- Masstige Outpaces Broader Industry Growth, Fueled by the "Dupe" Culture
- Brick & Mortar Reigns, but Amazon's Prominence is Rising
- Beauty Industry Growth Remains Resilient, but Products Seen as an Affordable Luxury are Thriving
- Gen Alpha - Beauty's New Enthusiast
- Heightened Responsibility for Brands and Contract Manufacturers Amidst Evolving Regulations
To discuss further, contact a member of our Beauty & Wellness team.
