Truck driving on dirt road

Vehicle Technology & Mobility and Outdoor Recreation

2H 2024 Insights & Perspectives

Baird's Vehicle Technology & Mobility team assembled a diverse set of leading VT&M and Outdoor Recreation companies at its annual Global Consumer, Technology & Services Conference in early June. As usual, the conference included direct dialogue with executives across the sector.

The team’s conference insights coupled with relevant interactions in the weeks that followed have informed several consistent themes that are top of mind for executives as we enter 2H 2024. Those themes include:

  1. Interest Rates Continue to Dominate the Conversation
  2. With Continued Soft Retail Sales in 1H 2024, De-Stocking is Complete / Nearly Complete
  3. Margins Have Stabilized with Policy in View
  4. Consumer Interest / Participation Remains Strong, Driving Focus on the Customer Experience
  5. Light Vehicle Non-Discretionary Categories and Aftermarket Services are the Clear Outperformers
  6. Executives are Focused on the “Core”
  7. Well-Capitalized Platforms Increasingly Invest in Growth

Contact a member of our team to discuss these takeaways or any Vehicle Technology & Mobility and Outdoor Recreation related opportunities.