Beauty & Wellness
Return to Consumer Areas of FocusBaird’s Beauty & Wellness team is focused on traditional beauty categories, including skincare, haircare, fragrance, color cosmetics and beauty services, as well as the entire spectrum of wellness pursuits, including categories such as VMS, ingestible beauty, menstrual health, fertility, postpartum, menopause and sexual wellness. We are a diverse team focused on thought leadership in the category and maintain longstanding relationships in the sector, from the large corporates and strategic acquirors to the up-and-coming disruptive, high-growth brands and the co-manufacturers that support their growth. We are uniquely positioned to serve companies in the Beauty & Wellness space and deliver outstanding outcomes that create value for founders, investors and employees.
News & Insights
Beauty & Wellness Industry Press

That’s Not Expected To Change This Year.
Signup required for access.

The pros and cons of beauty companies aspiring to the public markets.

Leibrandt shares insights with Beauty Independent on private equity’s heightened role in beauty & wellness deal activity and what that could mean for brands and consumers.

Tenan and Nicholson share insights with Vogue Business on how beauty conglomerates should reinvigorate sales in 2025.

Jon Tenan, Managing Director in Baird’s Beauty & Wellness Investment Banking practice, recently joined Rachel Brown and Beauty Independent to discuss how skincare device brands are impacting the market for investors and overall growth.

Jon Tenan, Managing Director in Baird’s Beauty & Wellness Investment Banking practice, recently spoke with Beauty Independent on how brands should respond to the McKinsey report stating that price fueled growth is over.

Lauren Leibrandt, Senior Banker in Baird’s Beauty & Wellness Investment Banking practice, recently spoke with Glossy on how the upcoming presidential election will impact the beauty market.

Jon Tenan, Managing Director with Baird’s Global Consumer Team, recently sat down with Beauty Independent to analyze the trajectory of prestige beauty sales.

Lauren Leibrandt, Director with Baird’s Global Consumer Team, spoke with Glossy to assess Mexico’s trajectory as an up-and-coming fragrance hub.

The Managing Director weighs in on high-end fragrance sales in departments stores and the future of distribution.

Baird’s Beauty & Wellness team discusses the acquisition by Elevation Labs as they look to diversify their geographic and merchandise reach.

Baird's Beauty & Wellness team discusses 2024 trends as mass beauty retailers devote more shelf space to wellness lines.
Access to subscribers only.

As M&A activity slows, investors are increasingly wary of beauty brands that shot to success through social media. Instead, those with unique products that can demonstrate true customer loyalty and have a strong balance sheet are top of the acquisition list.
Access to subscribers only.

The brand has discontinued 29 products and put the brakes on five planned launches but still plans to grow revenues by 46 percent by 2027. CEO Michelle Brett explains how.
Access to subscribers only.

Baird's Beauty & Wellness team was recently recognized as one of the leading beauty investment banks by Beauty Independent.
Access to subscribers only.

Nicholson and Leibrandt analyze the last decade’s surge of M&A activity in the beauty industry.
Access to subscribers only.

Leibrandt discusses medspas and beauty services, including the recent boom in facials, waxing and injectables.

Nicholson and Leibrandt featured in Beauty Independent discussing brand incubators and holding companies pursuing the huge wellness opportunity.
Access to subscribers only.

Lauren Leibrandt, a Director on Baird’s Global Consumer team, was recently featured in Cosmetics Business' piece on 'affordable luxury' now dominating the skin care landscape.
Access to subscribers only.

Wendy Nicholson and Lauren Leibrandt, senior members of Baird’s Global Consumer team, were recently featured in Beauty Independent discussing what wellness means to consumers today.

Wendy Nicholson, a Managing Director on Baird’s Global Consumer team, was recently featured in Vogue Business in a piece on Coty CEO Sue Y Nabi.

Join Nader Naeymi-Rad and three deal experts as they break down what these acquisitions mean for the industry and valuations moving into 2022.
Access to subscribers only.

Majority-stake acquisitions are the latest strategy for beauty conglomerates.
Member exclusive content.

That’s Not Expected To Change This Year.
Signup required for access.

The pros and cons of beauty companies aspiring to the public markets.

Leibrandt shares insights with Beauty Independent on private equity’s heightened role in beauty & wellness deal activity and what that could mean for brands and consumers.

Tenan and Nicholson share insights with Vogue Business on how beauty conglomerates should reinvigorate sales in 2025.

Jon Tenan, Managing Director in Baird’s Beauty & Wellness Investment Banking practice, recently joined Rachel Brown and Beauty Independent to discuss how skincare device brands are impacting the market for investors and overall growth.

Jon Tenan, Managing Director in Baird’s Beauty & Wellness Investment Banking practice, recently spoke with Beauty Independent on how brands should respond to the McKinsey report stating that price fueled growth is over.

Lauren Leibrandt, Senior Banker in Baird’s Beauty & Wellness Investment Banking practice, recently spoke with Glossy on how the upcoming presidential election will impact the beauty market.

Jon Tenan, Managing Director with Baird’s Global Consumer Team, recently sat down with Beauty Independent to analyze the trajectory of prestige beauty sales.

Lauren Leibrandt, Director with Baird’s Global Consumer Team, spoke with Glossy to assess Mexico’s trajectory as an up-and-coming fragrance hub.

The Managing Director weighs in on high-end fragrance sales in departments stores and the future of distribution.

Baird’s Beauty & Wellness team discusses the acquisition by Elevation Labs as they look to diversify their geographic and merchandise reach.

Baird's Beauty & Wellness team discusses 2024 trends as mass beauty retailers devote more shelf space to wellness lines.
Access to subscribers only.

As M&A activity slows, investors are increasingly wary of beauty brands that shot to success through social media. Instead, those with unique products that can demonstrate true customer loyalty and have a strong balance sheet are top of the acquisition list.
Access to subscribers only.

The brand has discontinued 29 products and put the brakes on five planned launches but still plans to grow revenues by 46 percent by 2027. CEO Michelle Brett explains how.
Access to subscribers only.

Baird's Beauty & Wellness team was recently recognized as one of the leading beauty investment banks by Beauty Independent.
Access to subscribers only.

Nicholson and Leibrandt analyze the last decade’s surge of M&A activity in the beauty industry.
Access to subscribers only.

Leibrandt discusses medspas and beauty services, including the recent boom in facials, waxing and injectables.

Nicholson and Leibrandt featured in Beauty Independent discussing brand incubators and holding companies pursuing the huge wellness opportunity.
Access to subscribers only.

Lauren Leibrandt, a Director on Baird’s Global Consumer team, was recently featured in Cosmetics Business' piece on 'affordable luxury' now dominating the skin care landscape.
Access to subscribers only.

Wendy Nicholson and Lauren Leibrandt, senior members of Baird’s Global Consumer team, were recently featured in Beauty Independent discussing what wellness means to consumers today.

Wendy Nicholson, a Managing Director on Baird’s Global Consumer team, was recently featured in Vogue Business in a piece on Coty CEO Sue Y Nabi.

Join Nader Naeymi-Rad and three deal experts as they break down what these acquisitions mean for the industry and valuations moving into 2022.
Access to subscribers only.

Majority-stake acquisitions are the latest strategy for beauty conglomerates.
Member exclusive content.

That’s Not Expected To Change This Year.
Signup required for access.

The pros and cons of beauty companies aspiring to the public markets.