Baird’s Beauty & Wellness team is focused on traditional beauty categories, including skincare, haircare, fragrance, color cosmetics and beauty services, as well as the entire spectrum of wellness pursuits, including categories such as VMS, ingestible beauty, menstrual health, fertility, postpartum, menopause and sexual wellness. We are a diverse team focused on thought leadership in the category and maintain longstanding relationships in the sector, from the large corporates and strategic acquirors to the up-and-coming disruptive, high-growth brands and the co-manufacturers that support their growth. We are uniquely positioned to serve companies in the Beauty & Wellness space and deliver outstanding outcomes that create value for founders, investors and employees.

Beauty & Wellness Industry Press

Beauty Independent logo
Tenan Comments on Recent McKinsey Report

Jon Tenan, Managing Director in Baird’s Beauty & Wellness Investment Banking practice, recently spoke with Beauty Independent on how brands should respond to the McKinsey report stating that price fueled growth is over.

Glossy logo
Leibrandt Shares How the Presidential Election Will Impact the Beauty Market

Lauren Leibrandt, Senior Banker in Baird’s Beauty & Wellness Investment Banking practice, recently spoke with Glossy on how the upcoming presidential election will impact the beauty market.

Beauty Independent logo
Baird's Tenan Weighs in on the Future of Beauty Sales

Jon Tenan, Managing Director with Baird’s Global Consumer Team, recently sat down with Beauty Independent to analyze the trajectory of prestige beauty sales.

Glossy logo
Lauren Leibrandt Shares Insight on Fragrance Market in Mexico

Lauren Leibrandt, Director with Baird’s Global Consumer Team, spoke with Glossy to assess Mexico’s trajectory as an up-and-coming fragrance hub.

Glossy logo
Jon Tenan Shares High-End Fragrance Outlook with Glossy

The Managing Director weighs in on high-end fragrance sales in departments stores and the future of distribution.

Beauty Independent logo
Elevation Labs Acquires Smaller Copacker Boomerang Laboratories

Baird’s Beauty & Wellness team discusses the acquisition by Elevation Labs as they look to diversify their geographic and merchandise reach.

Cosmetics Business logo
How the Wellness Takeover of Mass Retail is Changing the Beauty Landscape

Baird's Beauty & Wellness team discusses 2024 trends as mass beauty retailers devote more shelf space to wellness lines.

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Vogue Business logo
Which Beauty Brands Will Investors Snap Up Next?

As M&A activity slows, investors are increasingly wary of beauty brands that shot to success through social media. Instead, those with unique products that can demonstrate true customer loyalty and have a strong balance sheet are top of the acquisition list.

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Why Ren Clean Skincare quietly cut a Third of its Portfolio

The brand has discontinued 29 products and put the brakes on five planned launches but still plans to grow revenues by 46 percent by 2027. CEO Michelle Brett explains how.

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Leading Beauty Investment Bankers on What Makes M&A Tick Today

Baird's Beauty & Wellness team was recently recognized as one of the leading beauty investment banks by Beauty Independent.

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Nicholson, Leibrandt of Baird Evaluate Most Important Beauty Deals of the Decade

Nicholson and Leibrandt analyze the last decade’s surge of M&A activity in the beauty industry.

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Vogue Business logo
Beauty’s Next Investment Boom: Facials, Waxing and Injectables

Leibrandt discusses medspas and beauty services, including the recent boom in facials, waxing and injectables.

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Beauty & Wellness Team Discusses Opportunities for Brand Incubators

Nicholson and Leibrandt featured in Beauty Independent discussing brand incubators and holding companies pursuing the huge wellness opportunity.

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Cosmetics Business logo
Baird’s Beauty & Wellness Team Shares Insights on Affordable Luxury in Skincare

Lauren Leibrandt, a Director on Baird’s Global Consumer team, was recently featured in Cosmetics Business' piece on 'affordable luxury' now dominating the skin care landscape.

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Baird’s Beauty & Wellness Team Discusses What Wellness Means to Consumers Today

Wendy Nicholson and Lauren Leibrandt, senior members of Baird’s Global Consumer team, were recently featured in Beauty Independent discussing what wellness means to consumers today.

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Nicholson Shares Consumer Industry Perspectives with Vogue Business

Wendy Nicholson, a Managing Director on Baird’s Global Consumer team, was recently featured in Vogue Business in a piece on Coty CEO Sue Y Nabi.

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Beauty’s Big Deals

Join Nader Naeymi-Rad and three deal experts as they break down what these acquisitions mean for the industry and valuations moving into 2022.

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Beauty & Wellness Briefing

Majority-stake acquisitions are the latest strategy for beauty conglomerates.

Member exclusive content.

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Beauty Brands Were Hot Commodities Last Year

That’s Not Expected To Change This Year.

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Beauty Companies Weigh IPOs

The pros and cons of beauty companies aspiring to the public markets.