Changing the Menopause Conversation

Key Takeaways

1. Menopause is Universal: Menopause “affects every woman in the world, and there’s 50 million women alone going through menopause in the U.S. [It’s] rising every year because of the population aging,” said Mueller.

2. Doctors Lack Training in Menopause: Women need support and advice to navigate menopause, but many discover their doctors aren’t trained to provide such care. “Their own doctors – maybe their own OBGYNs that perhaps delivered their children – are not informed about menopause. And they really become obsolete in the woman’s life… a lot of women struggle through the early signs of perimenopause. They turn to their girlfriends, their doctors – but they find out their doctors are really not helpful,” said Mueller.

3. Product is Everything: Womaness prioritizes affordability and quality in their products because today’s women expect it. As Mueller shared, “We’ve really invested in a lot of clinically proven ingredients because we know this woman is so discerning… all of our products are under $40 and they’ve all been doctor-tested.”

4. Millennials Have High Expectations: Younger generations expect quite a bit of health & wellness providers and brands. “As they grow into midlife, they are going to demand better healthcare, better products, more open conversation… I think they’re the generation that’s breaking all the taboos,” said Mueller.