Creating Customized Skincare

Key Takeaways

1. Simplifying Skincare: Docent Rx sees great opportunity in simplifying the skincare process for women consumers. “They want instant access to solutions that really work, and they're also tired of being guinea pigs of like, ‘All right, if I buy this face cream, will it be different than the last one that I tried?’” said Lee. “We’re really all about how does Docent fit into your existing routine versus having to clear the slate and buy all new products.”

2. Customization in Skincare: “When you really get behind the curtain you see that a lot of customization is an algorithm, or maybe there's a set group of products or ingredients and they get mixed in different ways for you, but it's not really bespoke to you,” said Lee. Docent Rx strives for true customization for its customers. The company works with a compounding pharmacy, who partners with their board-certified dermatologists to create bespoke prescriptions from scratch.

3. Meeting the Needs of Savvy Customers: Docent’s customers are largely women, often mothers, discerning about products and pressed for time – but, as Lee said, “She doesn’t want to put herself last. She believes in investing in her health and wellness and things like her skincare, but she doesn’t have the time to rifle around and look for the best of the best. She wants somebody that is certified and an expert to be able to service that to her in a high-touch personal way.”