Robert Rosenfeld, Managing Director

Role at Baird

Robert Rosenfeld is a Managing Director in Baird’s Global Consumer Investment Banking Group. Based in Chicago, Rob leads Baird’s Household Products and Juvenile & Toy Products practice. View our recent Household Products transactions and Juvenile & Toy Products transactions.

Professional Experience & Education

Rob focuses on consumer household (indoor/outdoor), juvenile & toy and cleaning / hygiene products – targeting portfolios that are sold omni-channel through the big box, specialty and online / DTC channels. Rob provides strategic and analytical support on sellside and buyside M&A, strategic alternatives and debt and equity offerings – with numerous CPG businesses including PurposeBuilt Brands (fka Weiman), Classic Accessories, Instant Brands (fka World Kitchen), Elmer’s, HG International, Freudenberg, Newell Brands, SC Johnson, FILA, Wilton Brands, Contigo, TOMY, Aden & Anais / HALO, Jazwares, Mayborn, Baby Jogger and many more. Prior to joining Baird in 2012, Rob was in the M&A Group at BMO Capital Markets in Chicago focusing principally on consumer and retail clients.

Rob received a dual bachelor’s degree in business (marketing and finance) and liberal arts (French) from Washington University in St. Louis and an MBA with honors from the University of Chicago Booth School of Business.