Baird 2024 Annual ReportSTABILITY.
CONSISTENCY.
STRENGTH.
Impacting Our Communities
Giving back is a fundamental element of Baird’s culture. From volunteering to charitable giving to supporting important causes, we’re committed to making an impact in the communities we call home.
Baird Foundation
Established in 1967, Baird Foundation supports nonprofit organizations across the globe through an associate-driven giving model, with meaningful focuses on health and human services, education and the arts. Baird Foundation achieves this by amplifying our associates’ passion for giving back through our Associate Match and Foundation Charitable Gift programs. Additionally, Baird Foundation serves as a resource to associates seeking to deepen their involvement with a nonprofit organization through board or volunteer service.
In 2024, Baird Foundation contributed over $5.8 million to qualified nonprofits, including more than $3.3 million in associate match donations to nearly 3,500 charitable organizations. Baird Foundation also supports additional giving efforts across our firm, such as our 65+ year relationship with United Way. We are proud to aid United Way’s efforts to build stronger, more resilient communities by helping children thrive in school, providing emergency food for families, cultivating financial stability, and preventing homelessness. Baird’s 2024 United Way campaign was our largest to date, raising over $5.1 million in associate giving, driven by participation from 57 of our U.S. offices.
Supporting Nearly
3,500
Nonprofits
$
7.4
MILLION
Donated in 2024
PAUL PURCELL “KIDS WIN!” ANNUAL BAIRD EDUCATION GRANT
We’re also honored to continue awarding grants through the Paul Purcell “Kids Win!” Annual Baird Education Grant. Established in 2020 in honor of Baird’s former chairman & CEO, the initiative is collaboratively funded by our associates, our firm and Baird Foundation. The annual grants benefit nonprofit educational organizations that have a Baird associate sponsor and share in Paul’s vision to ensure all children have access to a quality education. In 2024, 18 nonprofits across the country received grants totaling more than $1.6 million.
2024 Recipients of the Paul Purcell “Kids Win!” Annual Baird Education Grant
Additional Community Initiatives
The impact of one caring individual is powerful, but when thoughtful people committed to service come together, incredible things can happen. This spirit is exemplified during Baird Gives Back Week, an annual event that takes place at Baird locations worldwide. The 2024 edition saw more than 1,900 Baird volunteers donate nearly 6,500 volunteer hours to support nonprofits across our global footprint in cities such as Chicago, Frankfurt, London, Louisville, Milwaukee, Pittsburgh, Sarasota and many more.
Our Associate Resource Groups (ARGs) also embody our belief in the power of community and shared experiences. Led and run by our associates, these groups support communities and causes such as women in the workplace, community involvement, veterans, cultural diversity, and the interests of our LGBTQ+ and next-gen associates. Each ARG offers social gatherings, professional development opportunities and meaningful community outreach, as well as plays a key role in shaping Baird’s distinct culture.
