2020 Annual Report 
Enduring Culture, Extraordinary People
2020 was an enormously challenging, fundamentally transformational year.
The global pandemic, historic market volatility, and political and social unrest created an atmosphere of all-encompassing change.
Despite the challenges, Baird held strong through the uncertainties. Our ballast point was, simply put, our commitment to our clients and putting their needs first. This steadfast focus not only guided us through the year – it’s been a cornerstone of how we do business since our founding in 1919.
Message From Our CEOFinancial Information
Baird Financial Group is the ultimate parent company of all of Baird's global operations. Our primary businesses are wealth management, capital markets, asset management and private equity. We are privately held and employee-owned.
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The Baird Way
Our strong and differentiating culture and the unique way our people go about our business – often referred to as The Baird Way – are represented by our Mission, Core Beliefs and Associate Promise.
Discover the Baird WayOur Businesses & Corporate Resource Groups
Our Financial Advisor teams provide comprehensive financial advice, investment consulting and planning services, to individuals, families and institutions across the United States.
Delivers disciplined investing and superior service to individual and institutional investors via customized portfolios and mutual funds.
Provides investment ideas, timely analysis and trading execution to institutional clients, as well as premier debt underwriting and advisory services to public, private and nonprofit clients.
Delivers a comprehensive platform of equity research, sales and trading, equity underwriting, and M&A and debt advisory capabilities to clients around the world.
Principal Investments unites the firm’s private equity and strategic investment activities managed by Baird Capital and Baird Principal Group.
The backbone of Baird has long been our Corporate Resource Groups, or CRGs, which provide our business units with the services and support they need to help our clients and associates thrive.
Leadership
The members of Baird’s Executive Committee average more than 20 years at the firm, representing a significant continuity of leadership and advocacy for the core values Baird was founded on in 1919.
Impacting Our Communities
We’re proud to have a long tradition of community involvement at Baird. Our associates continue to build on this legacy through their strong commitment to giving back.
Learn About Our Efforts